Inoculating the Public Against Misinformation about Mindfulness
Maris Vainre, Lisa Doan, Cecilie S. Traberg, Noah Bertnall, Alicia J. Smith, Amelia Kirkpatrick, Bonnie C. Wintle, Julieta Galante, Caitlin Hitchcock
June 2, 2025 preprint DOI: 10.31234/osf.io/zdgwj_v1 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Randomized controlled trial |
|---|---|
| Sample size | 1,144 |
| Population | Adult participants |
| Topics | Meditation |
| Keywords | Misinformation Internet privacy Psychotherapist Computer security |
| Key findings | Inoculation interventions reduced perceived reliability of and willingness to participate in a mindfulness program advertised with misinformation. |
Abstract
Misinformation about mindfulness is increasingly common, misleading consumers to engage in ineffective or potentially harmful programs. Inoculation theory suggests that resistance to misinformation can be fostered by inducing a sense of threat and offering pre-emptive refutations of deceptive techniques. Yet, its application to mindfulness misinformation remains unexplored. Here, we evaluate three video-based inoculation interventions targeting two common manipulation techniques in mindfulness marketing: inflated benefit claims and emotional manipulation. In Study 1 (N = 554), participants who viewed a video containing both manipulation techniques rated a misleading mindfulness program advertisement as significantly less reliable than participants who watched a control video. In Study 2 (N = 590), inoculated participants were less likely than controls to say they would participate in a mindfulness program advertised with misinformation. These findings support inoculation as a promising tool to build resistance to mindfulness misinformation and encourage research into its role in improving consumer health-related decision-making.