This study explores consumer preferences for alternative proteins within the context of pro-environmental choices. The primary objective is to identify and analyze the factors influencing consumers' choices between alternative and traditional proteins, as well as the moderating conditions that shape these preferences. To achieve this, three sequential studies were conducted to examine the...
The default mode network (DMN) is classically considered an 'intrinsic' system, specializing in internally oriented cognitive processes such as daydreaming, reminiscing and future planning. In this Perspective, we suggest that the DMN is an active and dynamic 'sense-making' network that integrates incoming extrinsic information with prior intrinsic information to form rich, context-dependent...
Abstract Humans have a striking ability to infer meaning from even the sparsest and most abstract forms of narratives. At the same time, flexibility in the form of a narrative is matched by inherent ambiguity in the interpretation of it. How does the brain represent subtle, idiosyncratic differences in the interpretation of abstract and ambiguous narratives? In this fMRI study, we scanned...