Consumer alternative protein choice in climate change: Temporal landmarks, self-transcendence, and mindset abstraction.
Appetite June 1, 2025 Yunen Zhang, Mai Nguyen, Yi Bu 3 citations
This study explores consumer preferences for alternative proteins within the context of pro-environmental choices. The primary objective is to identify and analyze the factors influencing consumers' choices between alternative and traditional proteins, as well as the moderating conditions that shape these preferences. To achieve this, three sequential studies were conducted to examine the...