This study explores consumer preferences for alternative proteins within the context of pro-environmental choices. The primary objective is to identify and analyze the factors influencing consumers' choices between alternative and traditional proteins, as well as the moderating conditions that shape these preferences. To achieve this, three sequential studies were conducted to examine the...
In some studies mindfulness is associated with reduced food consumption, but the underlying mechanisms are less well researched. One potential mechanism is that mindfulness increases attention toward feelings of fullness. Additionally, experimental research on mindfulness and food intake has primarily been conducted in constrained laboratory settings, where it may be easier for participants to...