Abstract This conceptual analysis contributes to extending the transformative potential of mindfulness for consumers and society by creating a mindfulness matrix that uncovers new linkages across previously siloed mindfulness literatures and by arguing that next‐generation mindfulness research and practice should draw on underexplored synergies between these. The paper makes three key...
Abstract This article created a consumer and an academic mindfulness dictionary to better understand consumers', academics', and marketers' perceptions of mindfulness. A consumer survey and text mining methods were used to create the consumer dictionary, and an extensive review of mindfulness definitions was used for the academic dictionary. The consumer dictionary described mindfulness more in...
Abstract Mindfulness is emerging as a contemplative tool that may positively influence consumers' preference for virtue food, thus supporting health and well‐being. However, it remains unclear which consumer groups may benefit the most from mindfulness. Previous research has demonstrated that consumers who experienced unpredictable environments in low socioeconomic households as children...
Abstract Mindsets brought to the marketplace by consumers determine the decisions they make and, ultimately, their well‐being. Mindsets based on a comprehensive set of mindfulness skills can provide a broader lens to understanding life's varied situations to make better choices. Considering research on mindfulness and Buddhist psychology, this study introduced an expanded mindful mindset...