The effect of brief mindfulness‐based intervention on patient satisfaction and loyalty after waiting
Ellen Campos Sousa, Luciana Freire
Journal of Consumer Affairs August 27, 2022 DOI: 10.1111/joca.12488 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Series of four studies (experiment, field study, online experiments) Peer reviewed |
|---|---|
| Population | Undergraduates (in-class experiment), adults in a doctor's office (field study), online participants in the US and Brazil |
| Duration | 5-minute intervention |
| Topics | Meditation |
| Citations | 15 |
| Key findings | Across four studies, variations on a 5-minute mindfulness-based intervention led to more positive service perceptions and greater loyalty intentions among people waiting for healthcare services. The authors propose that offering such interventions during waits may reduce dissatisfaction and other negative outcomes associated with longer-than-expected waiting times. |
Abstract
Abstract This paper offers a novel, easy to execute, mindfulness‐based solution to the waiting time problem at healthcare facilities in particular, with the potential to enhance consumers' experience within a waiting time scenario. Findings of four studies—one in‐class experiment with undergraduates, one field study among adults in a doctor's office, one online experiment in the US, and one online experiment in Brazil—revealed that variations on a 5‐min mindfulness‐based intervention led to more positive perceptions and greater loyalty intentions towards the service. The findings confirm that offering mindfulness interventions to consumers while they are waiting may help reduce dissatisfaction and other negative outcomes that longer than expected waiting times might evoke.
Comparable studies
Other experimental studies on meditation, most cited first.
| Study | Year | Design | Participants |
|---|---|---|---|
| The benefits of being present: Mindfulness and its role in psychological well-being. Cancer patients (clinical intervention study) | 2003 | Mixed methods: scale development, correlational, quasi-experimental, laboratory, experience-sampling, and clinical intervention study | |
| Loving-kindness meditation increases social connectedness. | 2008 | Controlled laboratory experiment | |
| Mindfulness and mind-wandering: Finding convergence through opposing constructs. | 2012 | Two studies: correlational study and experimental study | |
| Mental Training Enhances Attentional Stability: Neural and Behavioral Evidence | 2009 | Experimental study | |
| Mindfulness meditation and substance use in an incarcerated population. Incarcerated population | 2006 | Quasi-experimental with treatment-as-usual control condition |
Citations in the library
Cites 22
- The benefits of being present: Mindfulness and its role in psychological well-being. Journal of Personality and Social Psychology 2003
- Mindfulness: A proposed operational definition. Clinical Psychology Science and Practice 2004
- Mindfulness training as a clinical intervention: A conceptual and empirical review. Clinical Psychology Science and Practice 2003
- Mindfulness: Theoretical Foundations and Evidence for its Salutary Effects Psychological Inquiry October 19, 2007
- Alterations in Brain and Immune Function Produced by Mindfulness Meditation Psychosomatic Medicine July 1, 2003
and 17 more in the library