The Reflection of Shamanism in South Korean Television Series

Abstract

This study explores the representation of Korean shamanism in South Korean television series (Kdramas) and examines how these productions contribute to the preservation and promotion of shamanic traditions in the context of globalization. The research is based on the hypothesis that Korean shamanism has survived not only through those who still practice traditional rituals but also through mass media and new technologies, particularly K-dramas and online platforms, which have made these practices accessible to a global audience. To address the research questions, 40 South Korean dramas and films produced between 2010 and 2023 were selected and analyzed using thematic content analysis. The selection was based on the full viewing of each production, during which recurring scenes and themes related to Korean shamanism were identified. The findings reveal that shamanism is consistently and faithfully represented across a wide range of genres-including action, comedy, historical drama, fantasy, and family narratives. Regardless of release year, these series regularly depict traditional elements such as healing and funerary rituals, talismans, spirit interpretation, and exorcisms. As such, Kdramas play a significant role in preserving and popularizing Korean shamanic traditions for both domestic and international audiences.