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Reality Shifting among Social Media Users: An Investigation of Psychological Phenomenology

Shweta Sunil, Manoj Kumar Sharma, Nitin Anand

Imagination, Cognition and Personality February 13, 2026 DOI: 10.1177/02762366261420413 (opens in new tab)

Study at a glance

AI-extracted from the abstract
Characteristics Qualitative study with focus groups and cross-sectional survey Peer reviewed
Sample size 59
Population Reality Shifters and Non-Reality Shifters aged 17 to 30
Topics Philosophy of mind
Keywords Social media Phenomenology philosophy Novelty Focus group Thematic analysis Social reality Empirical research Visual media
Key findings Reality Shifting may help serve novelty seeking needs through fantasy proneness and parasocial relationships, with social media providing resources but also leading to negative consequences.

Abstract

Reality Shifting (RS) is a practice that gained traction recently, particularly after the COVID-19 Pandemic. Reality Shifters believe in the existence of multiple realities. Considering that no empirical research has studied this topic, this study emphasizes the exploration of the phenomenology of RS among social media users. Focus Group Discussions were conducted with two groups: a RS Group (6 individuals) and a Non-RS Group (10 individuals). Thematic Analysis was conducted, and a Data Sheet was developed and administered online with other standardised tools to 19 Reality Shifters and 40 Non-Reality Shifters (aged 17 to 30). It indicates that RS may help serve novelty seeking needs through fantasy proneness and parasocial relationships. Social media helps understand and seek resources (like subliminals) for the practice, but seems to have negative consequences (excessive use and adverse online experiences). It has implications to see the role of social media in accessing alternate experiences which could also have an impact on pattern and frequency of social media use.

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A phenomenology of meditation-induced light experiences: traditional buddhist and neurobiological perspectives American Buddhist practitioners 2014 Qualitative study
Evoking the ineffable: The phenomenology of extreme sports. Extreme sports participants across three continents, including BASE jumping, big wave... 2017 Qualitative study n = 15
Phenomenology and content of the inhaled N, N-dimethyltryptamine (N, N-DMT) experience. Naturalistic inhaled N,N-DMT experiences posted to the r/DMT Reddit community 2022 Qualitative analysis n = 3,778

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