Psychedelics and Global Wellness Industries and Change in Associated Strategies in International Business
International Journal of All Research Education & Scientific Methods 2024 Kavita Sharma, Tarun Kumar Makhija 1 citation
This paper delves into the relationship between the burgeoning psychedelics industry and the broader global wellness sector. As psychedelics gain traction in therapeutic contexts, there has been a notable shift in international business strategies. The evolving legal, cultural, and commercial landscape around psychedelics has necessitated this shift, challenging the norms of both the wellness...
DOI: 10.56025/ijaresm.2024.1204243732 (opens in new tab)
Paradigm shift
Product mathematics
Marketing
Public relations