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Journal of Marketing Management

ISSN 0267-257X

2 papers in the library · 19 citations · publishing 2018-2019

Papers

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The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist

Journal of Marketing Management April 16, 2019 Andrew Kristoffer Dean 13 citations

This ethnographic study increases our understanding of Westerners seeking genuine fairy tale experiences of magic, transformation and enchantment within South American psychedelic ayahuasca tourism. Examining 63 tourists, this study shows how vision-based spirit sensegivers facilitate individuals in exorcising demons, to make sense of themselves as spiritual beings within an enchanted universe....

DOI: 10.1080/0267257x.2019.1601635 (opens in new tab) Ayahuasca Magic telescope Ethnography Dark tourism +3

The supernatural salesman: unpacking shaman ‘witch doctor’ identity work

Journal of Marketing Management November 22, 2018 Andrew Kristoffer Dean 6 citations

This ethnographic study examines the magico-spiritual identity work and sensegiving, carried out by five indigenous South American shamans engaged in selling and delivering ayahuasca ceremonies. Although ayahuasca tourism is the most popular and pervasive form of psychoactive tourism, shamans are routinely stigmatised from selling indigenous knowledge, either as demonic witch doctors from their...