Responding to Molson Coors’ 2021 attempt to implant commercials into the dreams of sleeping consumers, I explore how emerging forms of “targeted dream incubation” threaten to transform sleep from a condition of economic refuge into a state of intensified exposure to “24/7” rhythms of economic engagement. More specifically, I argue that developing research in “dream engineering” shifts...
This article situates the meeting points of dream tech and the radical rest movement, centering on Black creative and community practices to contextualize the emergence of dream tech in academic research labs, tech startups, consumer markets, and artistic incubations. The article describes the rise of the Radical Rest movement, led by Black activists and artists, in response to the need to...