Mindfulness practices have the potential to induce the cognitive and behavioral changes needed to foster pro-environmental behavior and increase support toward sustainable and climate-oriented policies. However, the empirical evidence of the effectiveness of meditation on sustainable behavior is limited and mostly confined to correlational studies, often based on the same type of mindfulness...
This study explored green restaurant consumers’ self-actualization and self-transcendence motivations that drive customer citizenship behavior (CCB). A survey of green restaurant consumers was administered, and structural equation modeling (SEM) analysis was performed. The findings indicate the presence of positive associations between pride and self-actualization, and healthy social narcissism...