Mindfulness as an antidote to conspicuous consumption: The mediating roles of self-esteem, self-concept clarity and normative influence
Personality and Individual Differences August 24, 2021 Megha Bharti, Vivek Suneja, Mehak Bharti 34 citations
Extant research in consumer behaviour has demonstrated the pervasiveness of conspicuous consumption as a means of psychological salve from inner conflicts such as self-discrepancies with regard to one's status, abilities, power or self-esteem. In this paper we propose mindfulness as an antidote to conspicuous consumption behaviour. Using structural equation modelling and survey responses of 588...