Portrayal of Delta-8 Tetrahydrocannabinol (THC) on YouTube.
Substance Use & Misuse 2025 Sofia E Olsson, Vishaldeep K Sekhon, Cassidy R Loparco et al.
Following the United States (U.S.) Federal Agriculture Improvement Act of 2018, many retailers began selling intoxicating cannabis products, including Delta-8 tetrahydrocannabinol (THC) as "hemp," claiming that it provided a legal loophole to do so. This qualitative study assessed Delta-8 THC messaging on YouTube, the world's second-most visited website. In 2022, two researchers searched the...