Out of a Near-Death Experience into a Chaotic Global Economy: How Corning Rediscovered its Innovation Roots
Joseph A. Miller
Research-Technology Management October 24, 2011 DOI: 10.5437/08956308x5406012 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Case study Case report Peer reviewed |
|---|---|
| Population | Corning, a technology company, across its 2001 crisis and the 2009–2010 global economic crisis |
| Topics | Near-death experience |
| Citations | 2 |
| Key findings | Argues that Corning survived its 2001 near-collapse and later thrived by pursuing an innovation-based strategy, and that the strengths it built in that crisis helped it weather the 2009–2010 downturn and emerge stronger. The authors draw lessons from these crises and from the company's century-long history as an innovator. |
Abstract
OVERVIEW:In 2001, Corning faced a near-death experience. Growth had halted and revenues had plummeted. But Corning survived, and today it is thriving. The strength Corning built in facing that challenge helped it weather the global economic crisis of 2009 and 2010 and emerge stronger than before. How did Corning survive the 2001 disaster, with virtually no money to invest in rebuilding? How has it sustained its performance in an era of continual uncertainty and volatility? This article explains how Corning responded to both crises, describes the innovation-based strategy it pursued and articulates some of the lessons Corning learned from these crises and more than a century as an innovator.
Comparable studies
Other case reports and case series on near-death experience, most cited first.
| Study | Year | Design | Participants |
|---|---|---|---|
| Near-Death Experiences in India Individuals in India who reported near-death experiences | 1986 | Case study | n = 16 |
| The Near-Death Experience as a Focus of Clinical Attention Patients presenting with near-death experience-related problems | 1997 | Case study | n = 4 |
| A prospectively studied near-death experience with corroborated out-of-body perceptions and unexplained healing. A person who had a near-death experience | 2006 | Case report | n = 1 |
| Verified account of near-death experience in a physician who survived cardiac arrest. A 32-year-old female physician experiencing childbirth | 2020 | Case study | n = 1 |
| This is your brain on death: a comparative analysis of a near-death experience and subsequent 5-Methoxy-DMT experience. An individual who had a near-death experience during a coma caused by bacterial... | 2023 | Case study | n = 1 |