Biodynamic Wine-Crafting and the Spiritualization of the Workplace
Alexandre Grandjean
Journal of Religion in Europe June 10, 2022 DOI: 10.1163/18748929-bja10055 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Qualitative study Peer reviewed |
|---|---|
| Population | Swiss wine-crafters (vignerons) |
| Citations | 1 |
| Key findings | Argues that Swiss vignerons who adopt 'holistic spiritualities'—including esoteric preparations, energetic crystals, and neo-shamanic 'vision questing'—under the label 'biodynamic farming' are delineating a new professional and relational ethos with humans and nonhumans, while also confronting potential social stigma. The article examines the social uses, dynamics, and dilemmas of this workplace 'spiritualization.' |
Abstract
Abstract In recent years, the involvement of Swiss wine-crafters (vignerons) with ‘holistic spiritualities’ has become more visible. Through the use of esoterically driven preparations, energetic crystals, and neo-shamanic ‘vision questing’ practices, vignerons have incorporated alternative self-healing practices in their workplace. Under the umbrella term ‘biodynamic farming,’ vignerons are experimenting and delineating a new professional and relational ethos, be it with humans or nonhumans (e.g., grapevines). In the context of the Swiss vineyards, however, the engagement of vignerons with ‘holistic spiritualities’ has also forced them to grapple with potential social stigmas. This article examines the social uses, dynamics, and dilemmas resulting from the gradual ‘spiritualization’ of vignerons’ workplaces.