The Path of ‘No’ Resistance to Temptation: Lessons Learned from Active Buddhist Consumers in Thailand
Apiradee Wongkitrungrueng, Panitharn Juntongjin
Religions August 25, 2022 DOI: 10.3390/rel13080742 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Qualitative study Peer reviewed |
|---|---|
| Sample size | 15 |
| Population | Active Buddhist practitioners living in the city |
| Topics | Buddhism Meditation |
| Keywords | Religious practices Self-control Consumerism Mindful consumption |
| Key findings | Develops a Buddhist-based behavioral change model with seven stages that demonstrates how active Buddhist consumers transformed their consumption behavior patterns and overcame temptation without resistance. |
Abstract
Mindfulness practice and mindful consumption have increasingly attracted the interests of academics and the general public worldwide. Despite the fact that mindfulness meditation has its roots in Buddhism, little empirical research has studied mindfulness and mindful consumption from the Buddhist principles and from the perspective of active Buddhists who regularly dedicate themselves to Buddhist practice with the goal of achieving liberation from suffering. This study builds on and extends previous research that established a research agenda regarding how mindfulness could transform consumer behavior and lead to higher levels of well-being. The purpose of this study is to gain an understanding of the ways in which active Buddhist consumers living in the city have disengaged from the consumerist culture and altered their lifestyle and consumption behaviors. To grasp the subtle complexity of the experience, fifteen active Buddhist practitioners were interviewed in depth. As a result of this, a Buddhist-based behavioral change model with seven stages is developed. Drawing on behavioral change models, such as the transtheoretical model (TTM) and the stepwise model of behavior change (SMBC), this model aims to demonstrate how active Buddhist consumers have transformed their consumption behavior patterns and overcome temptation without resistance. The transformative mechanism and consumer strategies were also extracted to provide lessons learned and management implications.
Comparable studies
Other qualitative studies on buddhism, most cited first.
| Study | Year | Design | Participants |
|---|---|---|---|
| The varieties of contemplative experience: A mixed-methods study of meditation-related challenges in Western Buddhists Western Buddhist meditation practitioners and experts in Theravāda, Zen, and Tibetan... | 2017 | Qualitative study with mixed-methods | |
| A phenomenology of meditation-induced light experiences: traditional buddhist and neurobiological perspectives American Buddhist practitioners | 2014 | Qualitative study | |
| Common Core Thesis and Qualitative and Quantitative Analysis of Mysticism in Chinese Buddhist Monks and Nuns Chinese Pure Land and Chan Buddhist monks and nuns | 2011 | Mixed-methods study | n = 139 |
| Anger regulation in traumatized Cambodian refugees: the perspectives of Buddhist monks. Buddhist Cambodian monks in Massachusetts | 2011 | Qualitative study | n = 6 |
| The Lived Experiences of Experienced Vipassana Mahasi Meditators: an Interpretative Phenomenological Analysis Experienced Vipassana Mahasi meditators | 2018 | Qualitative study |
Citations in the library
Cited by 2
Cites 8
- The benefits of being present: Mindfulness and its role in psychological well-being. Journal of Personality and Social Psychology 2003
- How Does Mindfulness Meditation Work? Proposing Mechanisms of Action From a Conceptual and Neural Perspective Perspectives on Psychological Science October 14, 2011
- Debiasing the Mind Through Meditation Psychological Science December 6, 2013
- The integration of mindfulness and psychology Journal of Clinical Psychology April 1, 2009
- The Way Forward in Mindfulness and Sustainability: a Critical Review and Research Agenda Journal of Cognitive Enhancement July 2, 2020
and 3 more in the library