Shamanism in Secular Arenas
Oxford Scholarship Online March 22, 2018 DOI: 10.1093/oso/9780190678821.003.0007 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Case study Case report Peer reviewed |
|---|---|
| Topics | Shamanism |
| Key findings | Hybrid products based on Sámi shamanism, as exemplified by Esther Utsi, cater to tourism, entertainment, and regional development needs. |
Abstract
The figure of the shaman seems to fit exceptionally well into contemporary structures of needs and motivations in different cultural areas beyond the religious-spiritual field. By exploring the stories and images that are the focus of the spiritual entrepreneur Esther Utsi, I elaborate how, in the wake of Sámi shamanism, a variety of hybrid products have been established, catering for broader audiences and for a variety of needs, including tourism, entertainment, and regional development.