The Internationalization of Peruvian Vegetalismo
Oxford University Press eBooks June 18, 2014 DOI: 10.1093/acprof:oso/9780199341191.003.0009 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Theoretical or philosophical paper Peer reviewed |
|---|---|
| Keywords | Internationalization Indigenous Commodification Middle class Diversification marketing strategy Commoditization Product mathematics Economic geography Law Market economy International trade |
| Citations | 16 |
| Key points | Argues that the internationalization of Peruvian vegetalismo is a product of deliberate local strategies to adapt to changing socioeconomic conditions, not mere commodification or neocolonialism. |
Abstract
Abstract This chapter charts the expansion, diversification, and internationalization of Peruvian vegetalismo. Outsiders traveling to Peru in search of ayahuasca, gringos who themselves became curanderos, and Peruvian ayahuasqueros who travel to hold workshops for urban middle-class clients abroad are considered. The study identifies contours of transnational networks and the circuits that promote migration and flux of people and “sacred technologies” on a global scale. It is argued that this phenomenon should not be understood as mere commodification of indigenous spirituality, nor as neocolonialism, but as a product of deliberate local strategies to adapt to changing socioeconomic conditions. Creative translations are performed on both sides. Foreign references are dynamically incorporated and reappropriated under the logic of vegetalismo. The chapter proposes that it is no longer possible to consider the local practices of the curanderos apart from their interactions with foreigners, or separate from articulations between the local and the global.