Utilizing Google Trends data to enhance forecasts and monitor long COVID prevalence.
Amanda M Y Chu, Jenny T Y Tsang, Sophia S C Chan, Lupe S H Chan, Mike K P So
Communications medicine May 16, 2025 DOI: 10.1038/s43856-025-00896-6 (opens in new tab) via PubMed
Summary
AI-generated from the abstractGoogle Trends data can help forecast long COVID prevalence. By analyzing search popularity for 33 terms and 20 topics from CDC and scite lists, four symptoms (ageusia, anosmia, chest pain, headaches) showed increased searches before the term "long COVID" gained popularity, while nine others (aching muscle pain, anxiety, chest pain, clouding of consciousness, dizziness, fatigue, myalgia, shortness of breath, hypochondriasis) peaked afterward. A merged search volume derived from relative search data predicted long COVID prevalence, supporting its use in risk management. The method offers prior knowledge for future infodemiological and epidemiological investigations.
Study at a glance
| Characteristics | Observational study using time-series analysis of search data Peer reviewed |
|---|---|
| Population | Google search queries related to long COVID symptoms |
| Keywords | Long-covid Health-surveillance Data-analytics Symptom-tracking Digital-epidemiology |
| Citations | 5 |
| Key finding | Merged search volume from Google Trends can forecast long COVID prevalence, with four symptoms showing increased search popularity before and nine after the term 'long COVID'. |
Abstract
Long COVID, the persistent illness following COVID-19 infection, has emerged as a major public health concern since the outbreak of the pandemic. Effective disease surveillance is crucial for policymaking and resource allocation. We investigated the potential of utilizing Google Trends data to enhance long COVID symptoms surveillance. Though Google Trends provides freely available search popularity data, limitations in data normalization and retrieval restrictions have hindered its predictive capabilities. In our study, we carefully selected 33 search terms and 20 related topics from the long COVID symptoms list provided by the Centers for Disease Control and Prevention and the database "scite", and calculated their merged search volumes from Google Trends data using our developed statistical method for analysis. We identify four related topics (ageusia, anosmia, chest pain, and headaches) that consistently exhibit increased search popularity before that of "long COVID." Additionally, nine related topics (aching muscle pain, anxiety, chest pain, clouding of consciousness, dizziness, fatigue, myalgia, shortness of breath, and hypochondriasis) show increased search popularity following that of "long COVID." We demonstrate that the merged search volume (MSV), derived from the relative search volume data downloaded from Google, can be used to forecast the prevalence of long COVID in a prediction study, supporting the use of the methodology in risk management regarding the prevalence of long COVID. By utilizing a comprehensive list of search terms and sophisticated statistical analytics, our study contributes to exploring the potential of Google Trends data for forecasting and monitoring long COVID prevalence. These findings and methodologies can be used as prior knowledge to inform future infodemiological and epidemiological investigations.