Kalijaga Journal of Communication

Analysis of Fery Irwandi's Persuasive Communication Style in Exposing Santet and Indigo Lies within Indonesian Cultural Beliefs

Kalijaga Journal of Communication June 1, 2026 M. Ibnu Naufal Maskuri, Ali Ridho, Fitri Yanti et al.

This study analyzes Fery Irwandi's persuasive communication style in the video "Dismantling the Lies of Santet and Indigo," focusing on message delivery strategies, communicator credibility, and audience response. The research aims to understand how persuasive communication can be used to dismantle myths and irrational beliefs that remain entrenched in society. The method used is qualitative,...