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International Journal of Business and Management

ISSN 2815-9330

1 paper in the library · publishing 2026

Papers

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Mindfulness and sales job performance: The serial mediating roles of commitment to customers and commitment to profession

International Journal of Business and Management April 26, 2026 Suresh Babu Sangani, Naresh Babu Muddangala

In high-pressure sales environments, understanding the psychological mechanisms through which mindfulness translates into superior performance is critical for both theory and practice. Grounded in Conservation of Resources (COR) Theory, this study develops and tests a dual commitment mediation model, proposing that mindfulness enhances sales job performance through sequential improvements in...