Fostering engagement: How gamification affordances shape tourists’ repatronage through self-enhancement and self-transcendence
Journal Of Vacation Marketing October 10, 2026 Garima Malik, Sunil Kumar Sarangi, Debasis Pradhan
Online travel agencies (OTAs) have increasingly been embedding game design elements into their digital platforms. Yet the effectiveness of gamification and the mechanisms linking these gamification affordances to tourists’ repatronage remain underexplored in the literature. This study draws on self-determination theory and social presence theory to examine how gamification affordances (autonomy...