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Journal of Global Fashion Marketing

ISSN 2093-2685

1 paper in the library · publishing 2023

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Spirituality bestowing self-transcendence amid COVID-19 through slow fashion

Journal of Global Fashion Marketing May 12, 2023 Swagata Chakraborty, A. Sadachar

ABSTRACT We proposed and tested a conceptual model exploring how (i) COVID-stress evokes spirituality; (ii) COVID-stress and spirituality engender positive attitude toward the different dimensions of slow fashion (i.e. equity, authenticity, functionality, localism, and exclusivity) as a symbol of self-transcendence and (iii) spirituality mediates the relationships between COVID-stress and the...