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Michael Agar

1 paper in the library · 364 citations · publishing 1995

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Focus Groups and Ethnography

Human Organization March 1, 1995 Michael Agar, James E. Macdonald 364 citations

Focus groups continue to grow in popularity as a method of applied social research. The two authors, anthropologically trained ethnographers, show how a particular focus group with former LSD-using adolescents dovetailed with other ethnographic data. By looking at a focus group transcript using a simplified version of techniques in conversational analysis, and by interpreting the utterances as...

DOI: 10.17730/humo.54.1.x102372362631282 Ethnography Focus optics Focus group Anthropology