March 1, 2021Benjamin J. Warnick, Alexander S. Kier, Emily M LaFrance et al.
Abstract New venture ideation is critical to the entrepreneurial process. To generate creative ideas, some entrepreneurs turn to cannabis, proposing its benefits. However, extant research has not validated such claims. Using a new venture ideation task, we explore differences between cannabis users' and non-users' creativity in new venture ideation by assessing the originality and feasibility...