The Path of ‘No’ Resistance to Temptation: Lessons Learned from Active Buddhist Consumers in Thailand
Religions August 25, 2022 Apiradee Wongkitrungrueng, Panitharn Juntongjin
Mindfulness practice and mindful consumption have increasingly attracted the interests of academics and the general public worldwide. Despite the fact that mindfulness meditation has its roots in Buddhism, little empirical research has studied mindfulness and mindful consumption from the Buddhist principles and from the perspective of active Buddhists who regularly dedicate themselves to...