Analysis of Fery Irwandi's Persuasive Communication Style in Exposing Santet and Indigo Lies within Indonesian Cultural Beliefs
Kalijaga Journal of Communication June 1, 2026 M. Ibnu Naufal Maskuri, Ali Ridho, Fitri Yanti et al.
Fery Irwandi's persuasive communication style in the video "Dismantling the Lies of Santet and Indigo" uses a combination of rational and emotional strategies. Rationally, he emphasizes critical thinking and using simple logic to disprove unsubstantiated claims about Santet and Indigo. Emotionally, he stirs feelings by highlighting negative effects of mystical beliefs, such as social fear, conflict, and deception. His credibility is strengthened by serious expression, firm intonation, and consistent argument, making the message more trustworthy. Effective persuasive communication not only conveys arguments but also builds critical literacy and encourages changes in people's mindsets.