Effect of Cultural Priming on Social Behavior and EEG Correlates of Self-Processing
Frontiers in Behavioral Neuroscience October 8, 2018 Gennady G. Knyazev, Ekaterina A. Merkulova, Alexander N. Savostyanov et al.
Humans are social beings and the self is inevitably conceptualized in terms of social environment. The degree to which the self is perceived as fundamentally similar or fundamentally different from other people is modulated by cultural stereotypes, such as collectivism and individualism. These stereotypes are not hardwired in our brains and individuals differ in the degree to which they adopt...