Spirituality, Self Transcendence, and Green Purchase Intention in College Students
October 9, 2012 DOI: 10.1016/j.sbspro.2012.09.1181 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Observational survey |
|---|---|
| Population | Undergraduate students at Tarumanagara University |
| Key findings | Spirituality and self-transcendence significantly influenced green purchase intention among the surveyed undergraduates, according to regression analysis. The authors argue this supports the view that spirituality and self-transcendence correspond to a stronger desire to consume pro-environmental products, with possible implications for public policy and green marketing. |
Abstract
Abstract This study investigated the influence of spirituality and self transcendence on green purchase intention. The sample was undergraduate students of Tarumanagara University. Using regression analysis, this study found that spirituality and self transcendence significantly influenced green purchase intention. Therefore, this study supports the idea that spirituality and self transcendence should correspond to a stronger desire to consume pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing green marketing strategies.