The Modifications of Spiritual Healing in Bali Tourism
Gede Sutarya, Nyoman Sirtha
March 31, 2017 DOI: 10.24922/eot.v4i1.30167 (opens in new tab)
Study at a glance
AI-extracted from the abstract| Characteristics | Qualitative study |
|---|---|
| Population | Foreign tourists and local healers or gurus in Ubud Tourism Region and Muncan, Bali |
| Key findings | Argues that spiritual healing in Bali tourism has been modified through dialogue between tourists and local healers, while native gurus and Balinese rituals are retained. These native elements serve as augmented products that meet tourists' expectations for authenticity and help Bali compete with similar destinations. |
Abstract
Spiritual healing is a health development through a kind of spiritual activities like mantra, religious symbols, rituals, breathing, and meditation that have entered into the tourism of Bali. The study reveals the modifications of spiritual healing in Bali tourism. The research was conducted in Ubud Tourism Region and in the Region of Muncan. This study is a qualitative research. The collection of data was conducted through literature study, observation and interviews. The analysis was conducted qualitatively by classification, interpretation and inference. Modification of spiritual healing in Bali tourism occurred as a result of the dialogue among tourists with healers or local gurus.This modification revises and adds spiritual healing, by maintaining the native gurus and the native rituals of Bali. Native gurus and native rituals of Bali are the expectation of the spiritual healing of foreign tourists in Bali. This expectation is manifest in the longing for gurus and the development of authentic atmosphere. Thus, the native gurus and the native Balinese ritual are augmented products in the Bali spiritual healing in the face of competition from similar products. This indicates that Bali must retain its image as the original source of spiritual healing in the world.