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Global ayahuasca: an entrepreneurial ecosystem

Daniela M. Peluso

September 1, 2016 DOI: 10.4324/9781315551425-17 (opens in new tab)

Study at a glance

AI-extracted from the abstract
Characteristics Theoretical or philosophical paper
Topics Ayahuasca
Keywords Ecosystem
Citations 2
Key points Argues that entrepreneurial efforts to standardize ayahuasca practices are market-logical but misaligned with practitioners' social, political, and cultural contexts.

Abstract

This chapter examines issues surrounding the viability and desirability of recent entrepreneurs and entrepreneurships aiming to create effective measures of 'transparency' 'efficacy' and 'safety' with regards to the increasing participation in the ayahuasca sessions that take place in local and global settings. It raises critical questions about the methods through which such initiatives seek to identify those legitimate authorities, actors, voices and criteria or can in turn deem certain practices and actors legitimate and others not. This takes place in environments where there are marked disjunctures between what transpires in the spoken, visible and unspoken, invisible worlds particularly amidst great inequality. Whereas such enterprises may make sense from a market perspective, they make little sense within the broader social, political and cultural contexts in which ayahuasca practitioners live and operate.

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