Yoav Zeevi

Progressing, not regressing: A possible solution to the problem of regression to the mean in unconscious processing studies.

Psychonomic Bulletin & Review February 2024 Itay Yaron, Yoav Zeevi, Uri Korisky et al.

How convincing is current evidence for unconscious processing? Recently, a major criticism suggested that some, if not much, of this evidence might be explained by a mere statistical phenomenon: regression to the mean (RttM). Excluding participants based on an awareness assessment is a common practice in studies of unconscious processing, and this post hoc data selection might lead to false...