Jayeeta Saha Sarkar

The Bhagavad Gītā and Consumerism: A Philosophical Critique of Desire, Knowledge, and Detachment

RESEARCH REVIEW International Journal of Multidisciplinary February 14, 2026 Jayeeta Saha Sarkar

The Bhagavad Gītā, a shining center of Indian wisdom, does not merely preach—it reveals. On the field of Kurukshetra, it opens the human heart and studies the restlessness within; how icchā (desire) blossoms into tṛṣṇā (craving), and how only vairāgya (detachment) can heal the ache of endless wanting. In our age—dazzled by consumption, where identity is branded and happiness sold in...