The Creative Brain: Exploring the Connection Between Neuroscience and the Creative Process
Journal Of Social Research May 22, 2026 Retno Ryani Kusumawati, Akhmad Baidun, Dery Kurniawan et al.
Creativity is a multidimensional neurocognitive process involving dynamic interactions between the default mode network, executive control network, and salience network, which support idea generation, evaluation, and implementation. Cognitive factors like memory and thinking flexibility, along with emotional and motivational factors such as mind wandering and flow, also influence creativity. This work confirms that creativity is not singular or static but results from complex integrations among neural systems and individual experiences. The findings contribute to the neuroscience of creativity theory and its application in education and human resource development, suggesting creativity can be studied scientifically and potentially developed through neuroscience-based approaches.