Slowing time, shaping the future: The effect of mindfulness on intertemporal choice
International Journal of Research in Marketing October 1, 2025 Amy Errmann, Yuri Seo, Felix Septianto et al. 1 citation
• Mindfulness increases consumer preference for delayed gratification. • This effect occurs by slowing subjective time and expanding future perspective. • Mindfulness made consumers more willing to wait but not more reward-sensitive. • Findings inform marketing strategies using mindfulness in intertemporal choice promotions. Consumers frequently face intertemporal choices that require trading...